Marketing (CP)(Plan Code: SALMAC45)
Certificate of Proficiency
Program Details
Market conditions are always evolving, so strong marketers know they need to always keep up to date with customer behavior. Whether conducting research or creating campaigns, marketers must showcase a range of research and communication skills needed to be the voice of a business or organization. Our faculty are deeply informed about market trends and will provide you with foundational skills you can use in employment fields like in manufacturing, distribution, advertising, public relations, sales, and retail. The Marketing Certificate in Proficiency will give you a strong foundation for your next internship or job, or can be used towards completion of the Associate in Applied Science Marketing degree program here at Clark. Are you still determining if this career path is right for you? Explore all the degree and certificate programs in the Business & Entrepreneurship Area of Study online. There are free resources available to you in Career Services that will help you explore job opportunities that interest you. Additionally, you'll have access to free tutoring available to make sure you have the support you need to be successful throughout your program.
Marketing (CP)(Plan Code: SALMAC45) Pathways
Pathways listed below are for the catalog year 2026-2027. Maps for previous years are available on each pathway page. What is a catalog year?
Learning Outcomes
Learning outcomes help you work towards your educational goals.
- Apply selling techniques managing a buyer-seller relationship, including service follow-up.
- Create an effective business advertisement to meet the needs of target market(s).
- Demonstrate digital imaging skills through photo sourcing, image manipulation, compositing, and output using software techniques and technical equipment.
